FREE LIVE WEBINAR · THE BRIGHTONSEO TALK, NOW FOR EVERYONE
FREE LIVE WEBINAR · THE BRIGHTONSEO TALK
Life After Keywords: meet real buyers at the exact moment they need you
We gave this talk at BrightonSEO San Diego, but it wasn't recorded. So we're doing it again, live. See how Sierra Nevada Brewing Co. held a #1 ranking and still lost traffic in a zero-click world, what we did about it, and how you can do the same with a free Google Sheets tool we built for you.
Register, it's free
Oops! Something went wrong while submitting the form.
Hosted by Lindsie Nelson
Partner & Head of SEO/GEO
WHAT YOU GET
One webinar, three parts
The BrightonSEO talk
The full talk from BrightonSEO San Diego: what happened to Sierra Nevada's search traffic, and exactly how we turned things around.
A live tool walkthrough
Lindsie walks through the free Google Sheets tool, built with formulas and AI prompts, that helps you map personas and plan content.
Live Q&A with Lindsie
Bring your questions about your own site, your data, or your content plan, we genuinely can't wait to chat with you about it!
A #1 ranking isn't the same as the right audience
Keyword rank tells you that you're visible. It doesn't tell you whether you're visible to the people who actually buy, or whether your content answers what they need in that moment.
Case in point
Sierra Nevada Brewing Co. held the #1 ranking for "hazy IPA," but organic traffic kept dropping. In a zero-click world, rank alone wasn't bringing people in. And the people actually buying were mostly women, while the top-ranking content was written for a very different reader. Same rank, wrong audience.
What you'll learn
A practical framework you can start using the same week
Why top rankings can still lose you traffic
The gap between "ranking" and "reaching the right person," and how to spot it in your own data.
The Who / Why / When framework
Every keyword cluster hides a persona, an occasion, and a purchase phase. We'll show you how to pull all three out.
Your free Google Sheets tool, live
We'll build a persona × occasion × phase matrix together from your Search Console data, using the formulas and AI prompts already set up in the sheet.
What to do tomorrow
The real combinations, content types, and results from Sierra Nevada, plus how to turn your own matrix into a content plan you can start the next day.
10
personas identified
from one data export
from one data export
51
content combinations
built from the matrix
built from the matrix
Silver
SMARTIES™ North
America Award
America Award
24
B2B personas, tested
on our own site
on our own site
Who this is for
Built for teams who plan content around real people, not just rank
SEO & content leads
Brand marketing teams
Agencies
Growth & demand gen
Save your seat for
Life After Keywords
Free and live on Tuesday, October 6 at 12:00 PM CT / 1:00 PM ET. Share it with your team or just listen in over lunch. Can't make it?
Register anyway and we'll send the recording and the Google Sheets tool.
Register anyway and we'll send the recording and the Google Sheets tool.
Back to registration form
