In the latest episode of Performance Delivered, host Steffen Horst dives into the world of customer retention and engagement with Janet Jaiswal, Global VP of Marketing at BlueShift. With over 20 years of experience at leading companies like PayPal, Google, and IBM, Janet brings deep insights into the strategies B2B SaaS companies need to keep customers engaged—and turn them into loyal advocates.
Why Retention Is the New Growth Strategy
In today’s competitive B2B SaaS market, acquiring customers is only half the battle. As Janet explains, real growth happens when companies shift focus from net-new acquisition to maximizing the lifetime value of existing customers.
“Engaged customers are more likely to renew, spend more, and become brand advocates,” she says. “Retention isn’t just cost-effective—it’s your secret growth engine.”
As companies scale, revenue sources naturally shift. Early-stage businesses often see 75% of revenue from new customers, but mature companies generate more than 60% from upsell, cross-sell, and renewals.
Personalization Is the Foundation of Engagement
According to Janet, personalized communication is one of the most powerful tools in a marketer’s toolkit. Whether in B2B or B2C, understanding who your customers are—and speaking directly to their needs—makes a world of difference.
“If you don’t get it right, customers will move on quickly,” Janet says. “They expect brands to understand them.”
While true one-to-one personalization is the ideal, most companies can start with segment-based messaging and build from there using AI tools and customer data.
How to Get Closer to Your Customers
One of the most important points Janet shares is the need to actively listen to customers—and not just when things go wrong. Some of her recommended tactics include:
- Customer advisory boards
- Surveys and in-app feedback
- Monitoring review sites like G2 and TrustRadius
- Social media sentiment tracking
- Executive-level outreach and check-ins
- Slack groups and user communities
-
But it’s not just about collecting the data—acting on it and communicating that action back to your customers is what builds loyalty and trust.
Turning Users into Advocates
What does it take to turn satisfied customers into brand ambassadors? Janet recommends giving them real opportunities to be heard and seen:
- Invite them to beta programs
- Feature them in case studies or testimonials
- Reward them through customer advocacy programs
- Assign executives to build personal relationships with key accounts
“Make them the hero,” she says. “You’re the Sherpa helping them succeed.”
Using AI to Scale Retention Efforts
AI is playing a transformative role in retention—especially for long-tail customers who don’t receive high-touch account management. Janet explains how agentic AI and smart automation can:
- Predict churn risk using behavioral signals
- Personalize content and campaigns
- Automate A/B testing and creative optimization
- Enable cross-channel, lifecycle messaging at scale
One standout example? A BlueShift client achieved a 400% increase in engagement by leveraging AI-powered, cross-channel personalization.
Research-Backed Results
BlueShift recently surveyed nearly 300 B2C marketers, and the results underscore the impact of customer engagement:
- 90% said personalized cross-channel experiences improve retention
- 89% reported better cross-sell/upsell performance with personalization
- 87% saw higher retention using AI-driven customer journey engagement
Despite regulatory and data challenges in industries like healthcare and finance, Janet stresses that the ROI is worth the effort.
Final Takeaway: Feedback Is Your Growth Compass
To close the episode, Janet reminds listeners that customer feedback is a goldmine. Whether it’s gathered from product usage metrics, customer support data, or external platforms, this feedback should guide content, communication, and product roadmaps.
“Let your customers shape your strategy—and let them know you’re listening,” she says.
Episode Transcript
[00:00:00] This is Performance Delivered, Insider Secrets for Digital Marketing Success with Steffen Horst.
Steffen Horst: The topic for today's episode is From First Click to Forever, Mastering Customer Engagement. Here to speak with me is Janet Jaiswal. The Global VP of Marketing at BlueShift, an SF company that helps brands automate and personalize engagements across every marketing channel.
Janet has spent 20 plus years in senior marketing roles at private and public companies such as eBay, PayPal, and Google. And IBM T Leaf. She's an advisor with Peakspan Capital and has been recognized as a top 101 B2B marketing influencer by CMO Huddles, a finite top 30 SaaS marketer, and one of the top 14 marketers to watch by Drift.
Janet, welcome to the show.
Janet Jaiswal: Thank you. Excited to be here.
Steffen Horst: Now, before we get started talking about how to increase customer engagement, how to keep customers longer, therefore create. You know, more lifetime value from the visual customer. Let's talk about a little bit more about yourself. Tell our listeners a little bit about you.
How did you get started in the career? What led you to blue shift?
Janet Jaiswal: Sure. Yeah, actually marketing wasn't my initial role. You know, out of grad school, I went into management consulting, did that for about 10 years and realized. I needed a real job, and that's really when I went into marketing. It's been more than 20 years since, but I went into marketing when a lot more MarTech solutions were developed such that you could measure what was working and what wasn't working.
So you could, you know, you could do the make money and make it pretty, you know, the both aspects of marketing. I've always done B2B SaaS, I'm based in Silicon Valley, love the innovation, love working with, you know, startups as well as, you know, larger companies, including some of the companies you had mentioned, but really love B2B SaaS.
That's my passion. And I joined BlueShift because they provide a MarTech solution for brand marketers. I don't have nearly the same challenges that brand marketers do where consumers are across multiple channels. And, you know, change their mind from day to day. Marketing to business is a little bit more steady than marketing to consumers.
Still love what BlueShirt provides, which is a customer engagement platform. So we're very much about not just. Helping marketers acquire new customers, but also to engage them and retain them really the whole life cycle approach.
Steffen Horst: Yeah, and as we talked about just before we came on, that's really an area where there's a lot of room for improvement for a lot of companies.
Yes, everyone talks about let's get more people in net new people. But a limited amount of companies really focus on how can we keep them longer? How can we basically make more or create more revenue from people that already work with us? And that's obviously the easiest way to grow your bottom line.
Now, what are customer engagement and retention considered the new strategy for business growth and how do they complement each other to contribute to a company growth?
Janet Jaiswal: Yeah. So, you know, the B2B SaaS landscape is competitive, right? Highly competitive. And there are a lot of economic uncertainty going on everywhere.
And so if you think about it, acquiring new customers is just one piece of the puzzle, right? The real game changer lies in keeping those customers engaged and ensuring that they stick around, right? Engaged customers are more likely to see the value in your product. leading to higher satisfaction and loyalty.
So when you've been able to engage customers and retain them, they're more likely to renew their subscriptions or purchase more, right? They're also more likely to become advocates for your brand, which is driving organic growth through referrals, for example. So in essence, focusing on engagement and retention turns your customers into a growth engine.
Right. Complementing your acquisition efforts, which are important, but not the entire puzzle. Right.
Steffen Horst: Yeah.
Janet Jaiswal: So by complementing your acquisition efforts, it leads to sustainable success. And ultimately that's what we want.
Steffen Horst: Yeah.
Janet Jaiswal: So I'd like to say, you know, that old adage of it's cheaper to keep a customer than acquire a new one. It still holds true today. I know it's corny, but it holds true. And also what I've seen is as companies scale and they start to grow and scale, you know, kind of going beyond, you know, maybe that 5 million mark, you generally start to see a higher proportion of revenue coming from existing customers versus acquiring new customers.
Steffen Horst: Yeah.
Janet Jaiswal: So this is the rule of thumb, right? But this is what I've seen in my 20 plus years, you know, you have fewer customers when you're smaller. So you'll have maybe 25 percent on cross sell upsell and 75 percent from new customers, but that starts to shift to like 60, 40, as the company starts to scale and grow, you have a larger base of customers, your product is more mature.
And people start to focus on that instead of just, you know, being on that hamster wheel of constantly bringing in new [00:05:00] leads like that's not fun for anyone.
Steffen Horst: Yeah, of course. What do you think that is? Why do companies with lower budget tend to more chase the new clients? And then once you hit a certain point, they kind of look at how can we grow from who is already there instead of just keeping the wheel spinning fast.
Janet Jaiswal: Yeah, good question. You know, I think it's a couple of things. One is I would say most CEOs seem to be more interested in new customers, right? So you kind of subliminally get the message of, okay, I need to get on that hamster wheel and keep getting new customers. But it's not a coincidence to say that, you know, as a smaller company, maybe your product roadmap isn't as comprehensive or you don't have as many opportunities to cross sell and upsell, right?
Maybe you just have one plan. So, you know, that could also be the case. I do notice that, you know, as companies are larger and they have to figure out, okay, how do we scale this thing? It can't be just keep bringing in new customers. Could they take a while to convert and more established companies have more products?
They have more plans and stuff like that. So you could, so that part becomes easier, but in all cases, if the economy is bad, if you have very demanding customers, that's the easiest way to do that is educate and engage your customers such that you earn the right to sell them some new things or sell them a larger plan or whatever it is that you provide.
Steffen Horst: Yeah, that makes sense. Now, from a CMO's perspective, what are the key strategies for engaging customers and improving retention in a SaaS business? And how do these strategies contribute to overall growth?
Janet Jaiswal: Yeah, so as a CMO in the B2B SaaS space, I've found that personalized communication is critical, right?
And this applies to B2C as well, right? So tailoring the message and the content to address the specific needs and pain points of those different customer segments. It makes them feel valued and understood, right? If you give a generic message, so let's take an example. So if I received a message for, you know, men's shaving cream, yes, I'm in the market for shaving cream, but I don't necessarily want, you know, whatever brand that men use, I want them to know that beyond shaving cream, that, you know, I'm a woman and I've got these specific needs and so.
If they personalize it, and if they offer me women's shaving creams, you know, with benefits, like, I don't know, makes my skin softer, whatever that is, I feel like, oh, they get me, they understand me, they're not wasting my time just selling me some, you know, stuff that doesn't make sense. I tend to pay more attention, because if that company doesn't get it right, Guess what?
I just have to click over to another company.
Steffen Horst: Sure.
Janet Jaiswal: And very quickly, I'll find, you know, I'll find what I want.
Steffen Horst: Yeah.
Janet Jaiswal: So that's one thing, which is personalizing that communication. The other thing is offering educational content, right?
Steffen Horst: Yeah.
Janet Jaiswal: So in my world, that would be things like webinars, how to guides, case studies.Right. Helping me to understand how I can use that product that I purchased in other ways to solve other use cases. Right.
Steffen Horst: Yeah.
Janet Jaiswal: So that content is important and you know, SEO has its place, right? I know a lot of marketers that will optimize content for SEO. So it certainly has a place, but what I don't want or what I advise is don't over index on that. You know, marry those two worlds together. Right. You can create truly educational content and helpful content that your prospects and customers want. That's also SEO optimized, but if you create content just for SEO purposes, you missed the mark. It's not on track and believe me, customers notice when you've sent them something that's not relevant.
So it can also have a backlash if you don't do it right.
Steffen Horst: Yeah. And there might be also, again, different target audiences require different content, right? So if you are going after net new, I know we don't necessarily talk about net new, but in this scenario, net new, your content That you want to optimize for SEO might be slightly different because they have different pain points that might lead them to you.
While you have your existing customers and you might have, I don't know, done research or through data collection, you identify specifically what is their pain point. They're already with your platform. Now there might be something. They might not understand certain points or certain elements of your platform really well.
Therefore, they might not use your platform to its full extent. So that content is more geared towards who's already with you versus who can we bring on. Now, it might also be helpful for net new. But maybe at a later step.
Janet Jaiswal: Yeah, you know, certainly when I say personalization, Nirvana is one to one, but not everybody will get there right away.
And that's what you know, a customer engagement platform does, right? Using AI, you can have one to one engagement. Let's take baby steps. What you pointed out, which is do it by segments.
Steffen Horst: Yeah.
Janet Jaiswal: Understand their needs, their pain points, and how your product can help address that. And then at least personalize it by those segments.
Eventually you can get to a point where what I sent to you is different than what I sent to the next customer, right? It can be on an individual basis.
Steffen Horst: What do you do to get to know your customers? I mean, when you are a company that has fewer clients and they might be larger and that's why you have a lot of revenue, that's one thing you might be more on a one to one level, as you said, right?
Because you can really, you know, set something up, call them up and have an interview almost with them, but if you have a company that has. Hundreds, thousands of clients, it's really difficult to talk to every individual client that you have. How do you go about collecting information that you then can use to tailor information to build a stronger relationship?
Janet Jaiswal: Yeah, there are so many ways to do that. And I can give you some examples. You know, there are customer advisory boards, right? Which is essentially you recruit, not your loudest, your customers that aren't shy about sharing feedback. Good or bad, you want both. So the idea is to recruit, you know, a dozen of those folks, you know, some partners and key service providers, put them into a session, ask for feedback, right?
So that's one, which is a customer advisory board. You can go on to review sites. TrustPilot, TrustRadius, G2, I mean, there's, there are dozens. Look at the feedback that your customers have provided about your product. You'll get nuggets of gold about your product, your [00:11:00] customer service, and just your company in general.
Mine that information. You know, one of the things that BlueShift did is launch a survey of, you know, customers to find out what they're thinking of. Those are just a couple of examples I'll get into a lot more, but there are countless number of ways to get feedback. If you don't get it, you risk missing the mark.
You may think you know them, but you want that direct feedback. And there are literally dozens of ways to get that. But it should be regular, right? And I guess the biggest thing is make sure you're getting feedback on a regular basis. Don't stop because you think you've got all this stuff and, Oh, you could wait another year before you do that.
Because people's views and needs change constantly. Right. And so you want to kind of build that into your marketing, which is on a regular basis, find different ways to get that feedback from customers.
Steffen Horst: Yeah, that makes sense. Beyond increasing engagement, what are some strategies you've seen to turn customers into loyal customers and ideally advocate?
Second, we talked about using customers. Kind of maybe even in your marketing, I think a few episodes back, we had someone that talked about exactly that actually webinars were customers literally lead the webinar with net new clients. Can you talk about that a little bit?
Janet Jaiswal: Yeah, so you're definitely like when you reach out to customers and you're doing a case study or video testimonial, you learn a lot about the customer and how they feel and what they like and what they don't.
You can also invite customers to beta programs, right? So before you launch something, invite a select set of customers, get their feedback. They like being part of that beta because they know they have a stronger influence on that roadmap. They get to say what they like, what they don't, what they think about the pricing, how it's rolled out, you know, what's useful, what's not.
And so that's another way to do that. It gives them some, you know, exclusive access to new features or beta programs. You could also assign executives. So this is something that we do, you know, at my current company as well, each executive will have a set of customers. They reach out to and talk to about anything, but on a regular basis.
And so the idea there is you form that relationship such that it's trusted, such that they feel comfortable telling you the good, bad and ugly. Right. And by having that face to face interactions, when something goes wrong. It's a lot easier because there's trust built up to, you know, then resolve that issue, if you will.
Right. Yeah. Another tactic we've used is creating, it's a customer advocacy program. And one of the things that we had done is We created a rewards program. So for customers that, you know, wanted to do a case study or maybe do a reference or talk to an analyst or, you know, submit a quote, you know, that we put on the website or on a slide deck or whatever, we would give them points and they could cash those points in for whatever rewards they wanted.
So it made them feel valued that, Hey, I'm helping you guys out, you know, the company's then giving them, you know, a small token of their appreciation, if you will. But it helps them to kind of also understand, because. They know they're going to be asked anyway, but this is a nice way for them to be advocates and to be recognized for it.
Steffen Horst: Yeah, you just talked about kind of this building almost report of clients, right, where you have constant conversations, so you almost know what's going on before things kind of being blown up, for example, right? And you build trust. Are there any other early warnings? A warning signs of potential customer assurance that you could or that you identify to help practically avoid those kind of things.
And to measure that, you know, the leave part is much lower than for normal companies potentially.
Janet Jaiswal: Yeah. So, monitoring customer behavior I think is. Key to spotting, you know, the early signs of churn, right? You don't want to wait until something's up for renewal before you find out, Oh my God, they don't like us or they were unhappy.
So, you know, one of the ways we do it is inside of our product, we monitor product usage. So if we see a drop in login frequency or certain parts of the product, they were capabilities they were using and they aren't using it as much or the people that were using it actively had dropped off. Those are all for us, early warning signs that maybe there's a red flag.
We should look at it, right? So there are lots of digital adoption tools. Some of the ones I've used are like Pendo, UserLane, UserPilot. There's a bunch, there's a bunch, but those things help you to engage with customers, but also to see product usage and product adoption, right? Definitely negative feedback, you know, maybe through your support tickets or unresolved support tickets.
Those are also indicators, right? So what we do is we establish a customer health scoring system, taking all those different pieces of information and coming up, you know, and putting a score to it and kind of then bubbling it up to like, you know, an A, B, C, or D, whatever that is, right?
Steffen Horst: Yeah.
Janet Jaiswal: And so we aggregate those various engagement metrics, support, product usage, reviews, whether they're an advocate or not.
You know, the amount of how many years they've been with us, whether they bought some new things or not. And, you know, in addition to having executives that, you know, have built relationships with these customers and mind you, you can't do that for all customers. We do that for strategic customers, but don't forget that the account manager or the customer success manager, whoever is assigned to that account.
They also have regular check ins such that they can see if somebody's disengaged. They can, you know, uncover underlying issues and stuff like that. So that's also useful. And then other ways to engage them is to offer training or resources that are tailored to their needs to re engage them. So the point is, stay vigilant, stay responsive.
And then you can mitigate churn effectively by doing those things. How
Steffen Horst: can you elevate customers? You just talked about strategic. customers, right? Very few customers will come on. They immediately become strategic, right? They might get there because they grow their engagement with you and due to other things.
How can you get customers to become more important to you? What I mean by that is also from a bottom line perspective, basically, right? That's what it all boils down to in the end.
Janet Jaiswal: You know, that's where you really need to understand why they purchased your product in the first place. Right? You want to make them the heroes.
You're the Sherpa. They are the heroes, right? You're behind them. You're supporting and cheering and carrying their load for them. But ultimately you have to envision what are they trying to accomplish? Why did they purchase you to begin with? And if you can elevate them, whether it's their personal brand or make them more successful in their role, such that maybe they get the promotion or they're recognized for something that goes a long way that else require you to understand them on a one to one basis.
So, you know, that can be developed over time. You know, the obvious ways to identify strategic customers are, you know, if they're spending more with you or they're in a larger, or they're spending more with you or they've been with you longer, but there are also strategic accounts where they could be small, but maybe it's a vertical or a segment.
That is important to the customer because they want to expand to these new verticals or the new market segments. So, you know, whatever that criteria is varies from company to company, but make sure that they represent where you are and where you're going to help identify those and they can change. It's not like just because you selected them today, it doesn't mean they have to be strategic forever.
You can switch and take on some new ones and drop some other ones, you know, as you see fit.
Steffen Horst: Yeah. Now, can you discuss the role of AI in reducing customer churn? Particularly in managing long tail customers, we just talked about more strategic, so the ones that are more visible, but as it relates to long tail customers and outline steps involved in implementing such strategies.
Janet Jaiswal: Yeah, so, you know, as I mentioned earlier, you can't form those relationships. Not everybody's a strategic customer, right? So there's going to be a whole bunch of that. We'll just call them long tail for lack of a better word. So AI, you know, just about every software company. is incorporating AI or has it on their roadmap.
Certainly AI, especially, you know, generated AI, that seems to be the big part of AI that's getting the most attention. But in general, AI will make repetitive and time consuming tasks easier, right? So, that's the good news, is that things that took a long time and weren't so fun, you know, like, summarizing research, or coming up with a new subject line, right?
That stuff AI can do really well. But now AI has been evolving to assistance. You know, where you can automate little tasks, right? Like generate creative that's specific for this segment, right? Take a core set of creative images and then modify it such that instead of male, it's female, or instead of a Gen X, it's Gen Z or, you know, changes of color.
So creatives are where, you know, assistants can come in and do that or generating subject lines or. Creating, you know, a portrait versus different size posts and things like that. The next evolution of AI is agentic AI. And that's where I think it holds the most promise for marketers and really for everybody.
Those agents are essentially kind of like little autopilots. T
hey can run commands by themselves and optimize it. So an example is A, B testing, right? That is so painful and it's so time consuming for marketers because you have to come up with different tests. You have to test it. You have to make sure that it's statistically valid.
Then you update your campaign on that. And so imagine if agentic AI, and I'm not saying imagine, cause that's something that, you know, my company, for example, has ruled out, but imagine if it can do that for you. Which is, it'll figure out, Oh, these need to be tested. And I'm going to test it on this group or that group.
I'm going to come up with the creative for the different tests, not just for the subject line, but for the body. And I'm going to run those. Across all campaigns until I find the ones that are the best. And I'm going to keep doing that for every new campaign and reset of communication, whether that's through SMS or email or, you know, on the website or push notification and do all that.
Now imagine how much more effective your marketing's become without you really lifting a finger. So in terms of, you know, predicting and reducing churn, especially amongst long tail customers. Who might not get, you know, that same amount of attention, AI can be especially powerful, right? Because it analyzes vast amounts of data.
It can identify those patterns and predict which customers are at risk of leaving such that it prioritizes for you here. So once you should, you know, spend more one to one time.
Steffen Horst: Makes sense.
Janet Jaiswal: If that makes sense.
Steffen Horst: Absolutely. So your company, BlueShift, recently researched almost I think you said 300 B2C marketers regarding the impact of data, AI, and effective customer engagement.
Janet Jaiswal: Yes.
Steffen Horst: What are some of the key findings from that service?
Janet Jaiswal: Yeah, so we commissioned an independent research company that surveyed almost 300 US based brand marketers. And that was in January, these marketers come from a variety of industries and size. We did exclude small startups, but everybody else was included.
The study is going to be published in early March. So the information I'm about to share is hot off the press, but some interesting findings from the study is, you know, more than 90 percent of marketing leaders said that personalized cross channel experiences are key to improving customer retention.
Now that's pretty intuitive. It's like, well, yeah, duh, you can personalize it. Of course, you know, that's going to help with retention. But what was interesting is that 89 percent of marketing leaders saw improved cross selling and upselling results with those personalized recommendations. And mind you, you know, doing cross channel marketing and being consistent, that's not easy, right?
The study found that certain industries, they struggle the most because they had very complicated cross channel data. Companies like healthcare industries, insurance, finance, credit unions. And I get why they're regulated, right? So it's a little harder to then reach them through, you know, social media, email, mobile website, you know, and so forth.
But you know, what was interesting is that, you know, assuming you've solved those regulations and there are ways to do it, it's not like it's impossible. Right. You just have to get permission and you have to word things a certain way. But what the study found is that 87 percent of brands achieved higher retention.
Using AI driven customer journey engagement. So, you know, the proof is there that it can help and it does work. One of our customers, Carparks, for example, they used a lot of personalized recommendations when they reached out. It was much more the experience of personalized across channels. They had a 400 percent increase in engagement and that's notable.
It's like 4X more people were engaging with them when they were able to personalize that interaction as opposed to giving, you know, a segment specific or a general message. Now imagine how much of that engagement can translate into real revenue.
Steffen Horst: Yeah.
Janet Jaiswal: And happy customers.
Steffen Horst: Yeah,
Janet Jaiswal: it's real. It works.
Steffen Horst: Yeah, absolutely.
Now, before we come to the end, one last question for you. How can companies leverage customer feedback to enhance engagement and retention? And what are some practical methods for collecting and acting on this feedback?
Janet Jaiswal: Yeah, I mentioned a few of them, but there are so many more tactics and strategies. So bottom line is customer feedback.
It's a goldmine for improving engagement retention, right? And so other tactics that I haven't mentioned would be, you know, survey them on a regular basis. You know, get feedback inside of the app, right? By using those digital engagement tools. Monitor social media presence. Lots of consumers will, you know, complain or share an experience that maybe was negative or positive.
Make sure your customer success team is also looking at that. And I might've mentioned this, but I've used feedback from review sites to understand, you know, those patterns and trends in customer sentiment about our product, about, uh, support community. That's another way, right? So. Host user forums or host community groups.
And nowadays, Slack makes it a lot easier. You don't necessarily have to have a separate customer feedback platform. But that provides a lot of sentiments into customers and partners sentiment, right? So the key is don't just collect this data. Done it. Analyze the data. Look at the common pain points. Look to see what they're telling you about features that you could add, right?
And then prioritize that, like actually use that to prioritize your roadmap, right? Don't just look at it and then communicate back with them, right? Make sure that they hear that their feedback matters and that you have acted on it. You may not have implemented it, but acknowledge it. And that helps them to form that deeper connection with your brand, which results into revenue and retention.
Steffen Horst: What I hear to kind of close this out is like, there's a lot of data already there. You don't have to necessarily set something up internally with people. You could just go to so many different data sources outside of your organization where you can get a lot of information. That will help you improve your engagement and keep clients longer, right?
Once you have that exhausted, then you can add all the other parts. Or if you have a bigger team, you can do everything at once, right? I mean, that's the kind of from company to company different. Janet, thank you so much for joining me on a Performance Delivered podcast and sharing your knowledge on how to increase customer engagement, how to maintain clients or keep clients longer and therefore have a bigger impact on the bottom line.
No. If people want to get in touch with you and learn more about you, about BlueShift, how can they get in touch?
Janet Jaiswal: Yeah, you know, the best way is through LinkedIn. So just, you know, search my name. There's only one of me. So yeah, just reach out. And I'm happy to share, you know, my experience, provide advice, right?
Like it's all good. And that is how the community works is we help each other.
Steffen Horst: Perfect. And we will leave Janet's LinkedIn URL in the show notes. Thanks everyone for listening. If you like the performance of our podcast, please subscribe and leave us a review on iTunes or your favorite podcast application.
If you want to find out more about Symphonic Digital, you can visit us at symphonicdigital. com or follow us on X. at Symphonic HQ. Thanks again and see you next time.
Outro: Performance Delivered is sponsored by Symphonic Digital. Discover audience focused and data driven digital marketing solutions for small and medium businesses at symphonicdigital.com
.png)
