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AI Personas Explained: The Secret to Better SaaS Messaging
January 15, 2026
AI personas can improve SaaS messaging or make it generic. Learn how to use AI, synthetic research, and messaging frameworks to create clarity that scales.
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Digital Marketing
Search Engine Optimization
If Your Blog Sucks, You Probably Forgot Keyword Optimization
December 6, 2018
Keyword optimization is the beating heart of a business website. Without it, your site is simply an online brochure. With it, it's a lead-generating engine.
Digital Marketing
How To Write Content to Successfully Engage With Your Target Audience
December 4, 2018
Learn how to write content with some helpful tips that will make your articles more compelling and engaging to your target audience.
Business
Performance Delivered Podcast
Richard Bumgarner and Lyn Rundell | The Magic of the Dispersed Workforce
November 28, 2018
Richard Bumgarner and Lyn Rundell, founders of Hero Marketing, discuss how a small marketing agency can handle managing remote teams.
Digital Marketing
Paid Search
How to Write the Perfect Call to Action for Your Paid Search Ads
November 21, 2018
Learn how to write the perfect call to action for your paid search ads that can make people click whether they’re operating on emotion or logic.
Business
Digital Marketing
Performance Delivered Podcast
Programmatic Advertising
Chris Raniere | Two Digital Marketing Trends to Watch
November 14, 2018
Chris Raniere, founder 46Mile, talks digital marketing trends on the Performance Delivered Podcast. We discuss pricing and why you should avoid the RFP.
Performance Delivered Podcast
Jeff Rosenblum | The Client That Will Transform Your Business
October 31, 2018
Performance Delivered Podcast
Digital Marketing Podcast Trailer | Veterans “Spill the Beans”
October 17, 2018
Hosts Steffen Horst and Dave Antil are big agency “refugees” who know the industry is going through changes. Get insights you can use to stay on top.
Performance Delivered Podcast
Daniel Heale | Hollywood’s Marketing Secrets
October 17, 2018
Paid Search
Targeting the Hispanic Market? Try Google Ads in Spanish!
September 25, 2018
Don't miss out on huge business opportunities! Learn how to target your Google Ads campaigns in both english and spanish to reach a bigger audience and improve ROI.
Display Advertising
How to Design the Best Display Ads for High Converting Campaigns
February 13, 2018
The best display ads drive serious ROI. These banner ad and display advertising best practices examples will show you how it's done.
Digital Marketing
Bizapalooza: Symphonic Digital Execs with SMB Marketing Tips
January 25, 2018
Looking for small business marketing tips? Check out the Bizapalooza videocast featuring Symphonic Digital's experts discussing SMB marketing in 2019.
Digital Marketing
All I Want For Christmas - An E-Commerce Marketing Carol
December 22, 2017
With the Holidays almost upon us, we took a stab at rewriting Mariah Careys "All I want for Christmas". Find out what the E-commerce marketers want.
Digital Marketing
Social Media Marketing
Top 10 Display Advertising Banner Sizes to Use for Your Next Campaign
December 20, 2017
Find the best display advertising banner sizes for campaign performance and higher ROI. Optimal ad design and placement will drive more leads and sales.
Paid Search
#AdCopiesMatter, Say No to “AdWords Ad Suggestions”
December 13, 2017
Google is testing "Adwords Ad Suggestions", where it creates ad copies automatically in your accounts. Find out if you need to worry!
Digital Marketing
A Guide to Designing High Converting Landing Pages
November 9, 2017
Craft high converting landing pages, boost conversion rates and lower your acquisition cos with A/B tests and paid search strategies.
Social Media Marketing
LinkedIn Advertising Guide For B2B Organizations (updated Nov. 2019)
November 7, 2017
Master LinkedIn Advertising by learning about their Self-Service ad formats, how to optimize performance and how to target your audience with precision.
Digital Marketing
Is Amazon Marketplace Advertising Right for You?
October 31, 2017
Get introduced to Amazon’s unique ad platforms — Amazon Marketing Services (AMS) and Amazon Advertising Platform (AAP) — along with strategic guidance.
Digital Marketing
5 Ways Your Digital Marketing Agency Should Be Like Eleven
October 31, 2017
Prepare for the new "Stranger Things" season by learning why your digital marketing agency should have 5 key traits in common with the show’s Eleven.
Digital Marketing
Why Lifetime Value Matters for All Media Campaigns
October 26, 2017
Prioritize customer lifetime value (LTV) to improve campaign performance and find better ROI through deeper relationships.
Search Engine Optimization
Better Landing Pages for Digital Marketing Campaigns
October 12, 2017
Master your sales and lead geneation with high-converting landing pages for your marketing campaigns. Get tips from Symphonic Digital.
Digital Marketing
Display Advertising
Display Advertising KPIs (And Other Performance Metrics That Matter)
October 10, 2017
Track the right metrics needed to optimize your digital ad campaigns using these best digital marketing KPIs listed by the most common performance media.
Programmatic Advertising
Building a Brand? Consider 4 Benefits of Programmatic Advertising
August 17, 2017
Harness the full potential of programmatic media buying by learning how the benefits can improve performance, ROI, scale and more.
Automotive Marketing
Digital Marketing
A Dating Guide to Automotive Digital Advertising Part 2
July 24, 2017
Part 2 of the Dating Guide to Automotive Digital Advertising will unveil challenges & ideas on how to solve them. Are you ready to shift to the next gear?
Automotive Marketing
Digital Marketing
A Dating Guide to Automotive Digital Marketing Part 1
July 17, 2017
Whether you’re an auto dealer or automotive digital marketing manager, this guide will help you better understand PPC and other online campaigns.
Search Engine Optimization
Are You Guilty of Keyword Stuffing?
July 12, 2017
Find out why “keyword stuffing,” or overusing keywords in an awkward way, is bad for your company website and how a better SEO marketing agency can fix it.
Paid Search
5 Hidden Benefits of The Paid Search Marketing Agency Approach
July 8, 2017
Discover just how powerful paid search campaigns can be for small businesses. These 5 growth hacking secrets let you respond to demand in real time.
Paid Search
Using Second Screen Advertising to Capture TV Viewers
May 22, 2017
Are you capturing the TV audience you exposed to your commercials? Use second screen searches to increase your advertising success. Find out how!
Paid Search
Google’s Exact Match Close Variants Update, Part Deux
March 29, 2017
Google will once again expand exact match close variants to include rewording and reordering for keywords. Get more details and tips on what you should do.
Business
Digital Marketing
Business Growth Through Digital Marketing (Updated Nov. 2019)
February 16, 2017
Defining the route and setting milestones will help you get the most from a road trip. This is the approach we take to digital marketing.
Paid Search
Google Ads Location Extensions With Phone Numbers: Using 'Call Extensions' (updated Nov. 2019)
January 11, 2017
Search ads utilizing AdWords Location Extensions now include a location-specific phone number. See how changes to Google Ads affect your business.
Paid Search
7 Tips to Get Paid Search Campaigns Ready for Holiday Traffic (updated Nov. 2019)
October 18, 2016
Hey, business owners: Our helpful guide for ecommerce holiday advertising campaigns can get that sweet Christmas traffic rolling your way.
Search Engine Optimization
7 Tips to Optimize Your Website for Holiday Shopping (updated Nov. 2019)
October 11, 2016
Is your business site ready for holiday shoppers? Get tips to optimize your website for holiday shopping & increase visibility as well as revenue.
Paid Search
5 Steps to Accelerate Your "Limited by Budget" Campaigns
October 6, 2016
Learn how to take control of your "Limited By Budget" Google Ads campaigns to keep ads running all day by using a "standard" or "accelerated" ad delivery method.
Business
Why We Founded Symphonic Digital
October 4, 2016
Big agencies do great work with big budgets, but smaller clients suffer. We launched Symphonic Digital to deliver outstanding, honest marketing services.
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