At Symphonic Digital, we believe the best digital growth isn’t just about chasing bigger numbers — it’s about building systems that create sustainable value. Our partnership with Kinetic Arm is a perfect example of how strategy, structure, and agility can unlock breakthrough outcomes.
In 2025, this work was recognized with a Silver award at the US Search Awards for Best Use of Search – Retail / Ecommerce (PPC) for our campaign titled “From $198K/month to $1.1M/month: An Aggressive Revenue Growth Journey over 6 months.”
The Challenge: Scaling Beyond a Single Niche
When Kinetic Arm first came to us, the brand had achieved notable early success — generating approximately $198K/month in paid revenue. However:
- Nearly 95% of that revenue came from baseball and softball, exposing the business to growth limitations and seasonality.
- Paid media efforts were fragmented and inefficient:
- Non-brand search campaigns weren’t scaling
- Performance Max and Shopping were cannibalising each other’s conversion paths
- Facebook plateaued below the desired 600% ROAS efficiency threshold
Kinetic Arm needed more than campaign tweaks — they needed a strategic growth partner to diversify demand, unlock new verticals, and build a repeatable performance system capable of exceeding $1M/month.
The Solution: Platform Roles, Creative Relevance & Rapid Learning
The core of our approach? Build a performance-led growth system that aligned strategy, creative, media, and analytics.
1. Redefining Platform Roles
We clarified the purpose of each paid channel:
- Search & Shopping: Bottom-of-funnel converters focused on high-intent queries
- Performance Max: A discovery engine for non-brand, multi-sport demand
- Facebook: A demand-creation and audience expansion channel
By excluding brand terms from Performance Max and reassigning them to Search and Shopping, we reduced cost inflation and improved conversion efficiency.
2. Sport-Specific Creative & Landing Experience
To drive relevance at scale:
- Each sport (football, tennis, volleyball, etc.) received tailored ad creative
- Dedicated landing pages mirrored key messaging, imagery, and benefits
- Keyword coverage expanded to support broader audiences
This increased contextual relevance and helped Kinetic Arm resonate with new sports communities.
3. Analytics-Driven Optimization
Growth didn’t come from set-and-forget automation — it came from daily performance analysis and weekly structural reviews.
- Budgets shifted dynamically between Shopping and Performance Max based on efficiency
- When data signaled increased football interest, we launched supporting assets rapidly
- Facebook engagement data informed geo-targeting and influenced search budget allocation downstream
At peak performance, up to 30% of revenue came from non-baseball sports, validating the expansion strategy.
The Results: A Transformational Growth Story
Paid revenue growth was transformational, scaling from $198K to $1,114,218 — a 461% increase that surpassed the $1M per month stretch goal.Google channel performance also accelerated significantly, with revenue increasing from approximately $76K to more than $400K, representing a 421% increase. At peak performance, return on ad spend reached 930.4%.
Efficiency improved alongside growth. Overall paid channel ROAS increased by 27.66%, while peak blended ROAS reached 690%, demonstrating that revenue expansion did not come at the expense of profitability.
Demand diversification became a defining outcome of the strategy. The brand’s heavy reliance on baseball and softball declined as sustained revenue emerged from football, tennis, volleyball, and additional sports categories.Facebook evolved into a measurable driver of incremental demand, contributing to lifts in branded search behavior and supporting downstream conversions across paid channels.
Industry Validation: Silver at the 2025 US Search Awards
In recognition of strategic execution and measurable outcomes, our campaign with Kinetic Arm received a Silver award at the 2025 US Search Awards for Best Use of Search – Retail / Ecommerce (PPC).
This award celebrates standout PPC campaigns that demonstrate strategic depth, performance excellence, and innovation in search marketing.
Closing Thoughts: Strategy Over Shortcuts
Kinetic Arm’s evolution from a niche product with concentrated demand into a multi-sport performance brand shows what’s possible when strategic clarity meets execution discipline.
It wasn’t about budget size — it was about:
- Purposeful platform roles
- Relevance in creative and landing experiences
- Analytics-driven optimization cycles
For brands looking to break past growth ceilings and expand into new segments, this is proof that growth systems beat growth hacks.
If you’re ready to solve complex growth challenges with strategy, not shortcuts — let’s talk.
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