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CLIENT BACKGROUND AND CHALLENGE
NESTOUT, an eCommerce brand specializing in rugged, modular outdoor power solutions, entered the U.S. market with a relatively new site and minimal organic presence. Despite offering a unique ecosystem of power banks and interchangeable battery attachments designed for outdoor enthusiasts, the brand faced two main hurdles:
- Low visibility in search results for relevant outdoor gear and portable power terms.
- Limited brand awareness in a competitive market dominated by established players.
Their goal was to increase organic traffic, strengthen visibility in both traditional and AI-powered search results, and drive revenue growth—fast.
Solutions
Implemented
1. High-Impact Technical Optimization
We began by streamlining site crawlability and eliminating waste in the index. This ensured that search engines could efficiently discover and prioritize the most valuable pages.
2. Product & Collection Page Optimization
Our team identified high-demand outdoor power terms and optimized core product and collection pages, starting with flagship products like the power banks. We highlighted the modular design to help users understand the full value of the ecosystem—showing how power banks and attachments work together for versatile outdoor use.
3. Schema Expansion & Internal Linking
We implemented advanced schema (Product, FAQ, and HowTo) across key pages to improve performance in AI Overviews and rich SERP features. A strategic internal linking structure connected product pages, collections, and educational content to guide users seamlessly from discovery to purchase.
4. Content Alignment with High-Intent Queries
We researched high-intent search queries across the customer journey—from early awareness topics to purchase-ready searches—and integrated them into both product descriptions and supporting blog content.
5. Top-of-Funnel Content Development
To build brand awareness, we created blog content targeting outdoor adventure topics that inter
Results Achieved
+175%
+790%
+738%
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CLIENT FEEDBACK
“Symphonic Digital helped us punch far above our weight in search. Their approach not only boosted our rankings but got us featured in AI Overviews and other SERP features that we never thought possible. The growth has been phenomenal.”
Lessons Learned and Future Plans
Early Technical Wins Drive Momentum
Addressing crawlability, indexation, and waste early in the engagement laid the foundation for faster ranking improvements and compounding traffic growth.
Product Page Clarity Boosts Conversions
Showcasing the modular product ecosystem clearly helped users understand the value proposition, leading to higher engagement and stronger revenue performance.
Lessons Learned Conclusion Text
NESTOUT’s journey proves that blending human-centric storytelling with machine-readable precision is the key to sustainable visibility and sales growth in today’s evolving search landscape.
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