Experience, Expertise, Authoritativeness, Trustworthiness

Google's quality framework for evaluating whether content comes from credible, knowledgeable sources with genuine authority on a topic. In AI search, E-E-A-T works less as a ranking factor and more as a trust filter: AI systems use these signals to decide which sources are credible enough to cite at all. That makes author credentials, original experience, and third-party validation even more important than in traditional SEO.