CTV and OTT

Deliver Personalized Ads on the Platforms Viewers Trust Most with CTV and OTT Advertising

CTV and OTT advertising deliver personalized content on streaming platforms with precise targeting, measurable results, and strategies tailored to your goals.

Launch CTV and OTT Ads to Reach Modern Streaming Audiences

Ensure your brand connects with viewers through personalized CTV and OTV campaigns that reflect their demographics, interests, and buying behaviors.

CTV and OTT create opportunities to:

Target audiences with precision

Deliver measurable engagement

Scale performance across platforms

Your CTV and OTT Pain Points

Achieving this balance can be difficult, especially when budgets are on the line. Advanced analytics and A/B testing are essential for optimizing results and uncovering which formats, placements, and creative strategies drive the strongest impact.

Schedule Your CTV/OTT Advertising Consultation Today

Explore the Impact of Expert Programmatic CTV/OTT Campaign Services

Symphonic Digital makes the difference. We manage every stage of your CTV and OTT campaigns, from audience targeting and platform selection to measurement and optimization. Whether you are launching your first campaign or scaling an existing strategy, our programmatic approach adds efficiency, automation, and precision. With Symphonic Digital, you gain expert partners who ensure budgets are used effectively, strategies integrate seamlessly with your broader marketing mix, and insights translate into continuous improvement.

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How It Happens

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(1) Define Audience and Goals

We work with you to identify clear objectives such as brand awareness, lead generation, or conversions. From there, we create targeting parameters based on household data, interests, and demographics. This information also guides creative development, calls-to-action, and platform selection.

(2) Select Platforms and Technology

Our team matches campaign goals with the right CTV/OTT platforms and leverages automated ad buying to maximize efficiency and spend.

(3) Segment with Data

Using first- and third-party data, we refine audience segments and identify testing opportunities to sharpen performance.

(4) Launch and Manage Campaigns

We deploy campaigns with strategies like frequency capping and inventory diversification to balance reach and relevance.

(5) Optimize Continuously

Performance metrics guide ongoing adjustments to creative, messaging, and targeting so every dollar drives measurable impact.

Scale on Your Terms

‍Strategic Collaboration

Working with an expert CTV/OTT services partner ensures optimal campaign management, enabling you to target the right audience. You can focus on the bigger picture, while your partner executes each campaign, ensuring optimal platform selection and creative optimization, all while implementing bidding strategies.

‍Capacity Boost

Agency Partnership

Platforms/Channels

We have extensive experience with all socal media platform, allowing your social media campaigns to take advantage of each platform’s unique features and opportunities.

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How it works

3 Steps: From Initial Targeting to Scalable Results

We Plan and Target

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Apply precision targeting to build the foundation for programmatic success by focusing on audience relevance from the start.
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We harness data to deliver relevant ads to specific audiences, resulting in higher engagement and stronger conversion opportunities — all while boosting ROI.
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Our team automates real-time ad delivery, serving ads to users who match the defined targeting criteria.

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We Launch and Measure

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Once a campaign launches, we measure and track key metrics to understand exposure and engagement rates.
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Our team monitors the true cost of each impression and makes adjustments as necessary to maximize efficiency.
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We analyze how your CTV/OTT ads influence specific actions, such as app downloads, site visits, or subscription sign-ups.

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We Scale Across Platforms

Through ongoing optimization and creative refinement, we use insights to expand campaigns effectively.
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As we discover what works best, we invest more heavily in those strategies, focusing on omnichannel integration.
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We leverage the automation and data of programmatic platforms, expanding campaigns across multiple CTV platforms while unlocking cross-device measurement and attribution.

Partner with us

CTV/OTT Advertising Partnership

Our CTV and OTT advertising partnerships give agencies seamless, scalable support while taking on the heavy lifting. Symphonic Digital manages campaign setup, execution, and reporting so your team can focus on client relationships and growth. Beyond execution, we collaborate on strategy, refine roadmaps, and support client-facing pitches and presentations. By aligning with your agency’s goals, we help you expand capabilities, win more business, and deliver measurable results.

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Learn more about how we partner with agencies on our For Agencies page.

OTT and CTV Advertising FAQs

What is CTV and OTT advertising?

OTT advertising refers to placing ads on internet-streamed content, delivering campaigns to various devices. In comparison, CTV advertising refers to ads delivered to internet-connected TVs.

What is the main difference between CTV and OTT advertising?

OTT advertising is a content delivery method that streams content via the internet. In comparison, CTV refers to the device used to watch that content, including streaming sticks, smart TVs, and gaming consoles.

So, all CTV ads are a subset of OTT ads. However, not all OTT ads are CTV ads.

How much should I budget for CTV advertising services/OTT advertising services?

There is no set figure, as an ideal budget varies based on factors such as company size and ongoing objectives. Many streaming services and CTV platforms offer flexible, scalable pricing. Our team can build plans that hit your target at a fraction of what TV advertising typically costs. Campaigns can be run for as low as $100 per day, testing creative and working your way up and adjusting based on the platform, your bidding selection, targeting options, and other factors.

How quickly does it take to see results?

Of course, it has a lot to do with the spend level, but when tracking real-time data and performance metrics, you can start to see results from CTV and OTT campaigns almost immediately. Start with engagement, audience reach, and ad completion rates.

Within a week, you may already notice patterns. Within 90 days, you will be able to unlock meaningful data and trends.

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What services support CTV/OTT advertising?

There are many streaming platforms that support CTV and OTT advertising, as well as demand-side platforms for programmatic CTV buying. For more comprehensive, expert support and services, consider partnering with a full-service agency to benefit from strategic planning, campaign management, media buying, and optimization.

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Highlighted Work

Powering Up NESTOUT: 175% More Visibility and 790% Revenue Growth in Just Six Months

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NESTOUT partnered with Symphonic Digital to transform their search visibility and revenue through technical SEO, product page optimization, and AI-focused content strategy, achieving 175% more impressions and 790% revenue growth in six months.

How Sierra Nevada Brewed a 490% Traffic Surge with AI-Optimized SEO

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Sierra Nevada modernized its SEO strategy by shifting from long-form content to structured, AI-optimized Q&A pages. The result: a 490% increase in organic traffic and major gains in AI visibility.