Symphonic

The most valuable skill today isn’t certainty, it’s curiosity guided by the right questions and a willingness to explore.

Lindsie Nelson

VP and Head of SEO

Lindsie Nelson is

An SEO and AI search strategy leader with over 12 years of experience helping organizations navigate complex organic growth.

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As a speaker, she bridges hands-on SEO expertise with executive-level strategy, showing leaders and practitioners how SEO, GEO, and AI work together to drive real business outcomes. With global experience across EMEA and APAC, Lindsie shares practical frameworks for scaling search programs, adapting to AI-driven change, and building high-performing SEO teams - all grounded in the fundamentals that still power trust, traffic, and revenue.

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About Lindsie Nelson

SEO Leadership Built for Complexity

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Lindsie Nelson is an SEO and AI search strategy leader with over 12 years of experience helping organizations grow through organic search. She has led enterprise SEO strategy for both B2B and B2C brands, with a deep specialization in B2B technology, complex websites, and competitive markets where organic growth is rarely straightforward.

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She’s known for taking on the “hard” SEO problems - the ones with legacy tech, international scale, internal silos, or declining performance - and turning them into sustainable growth engines.

how Lindsie Nelson helps

Where SEO Meets AI
(Without the Hype)

Lindsie deeply understands the intersection of traditional SEO, GEO, and AI-driven search strategy. She helps organizations understand how search is evolving - and how to adapt without chasing trends that don’t drive real business value.

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She regularly speaks to international audiences about how AI is reshaping search behavior, how to measure its true impact, and how to optimize for AI engines while recognizing an important truth: traffic, trust, and buying decisions are still deeply rooted in traditional search ecosystems. Her approach is pragmatic, grounded, and focused on long-term results over short-term buzz.

Global Strategy, Real-World Execution

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With hands-on experience leading international SEO strategies across EMEA and APAC, Lindsie has worked with global teams to align regional nuance, technical constraints, and business goals into cohesive organic programs. She brings clarity to complexity - ensuring strategy doesn’t live in a slide deck, but shows up in execution, measurement, and outcomes.

Building the Next Generation of SEO Leaders

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Over seven years, Lindsie has built and scaled two high-performing SEO teams from the ground up. Her focus goes beyond results—she is deeply committed to mentorship and empowering others to lead. Her teams produce confident, strategic leaders who navigate ambiguity and drive change. For Lindsie, leadership is about creating space for others to grow.

Signature Speaking Topics

SEO & AI in Action: Driving B2B Growth Today and Tomorrow

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How modern SEO and AI strategies deliver measurable results now - while setting the foundation for future growth

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About this talk

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This session cuts through AI and search hype to show how B2B organizations are successfully integrating SEO and AI today. Through real-world case studies, Lindsie walks audiences through what’s actually working right now - from improving visibility and pipeline impact to building scalable search programs that won’t break as AI continues to evolve.

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Problem it solves

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Many B2B teams feel pressure to “do something with AI” but struggle to connect it to real outcomes. Leaders are left navigating fragmented SEO efforts, unclear measurement, and uncertainty about where AI fits - or if it’s driving value at all.

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Key outcomes for the audience

Attendees gain clarity on how SEO and AI work together, where to invest today for measurable impact, and how to future-proof their organic strategy without sacrificing near-term performance.

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Who it’s ideal for

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CMOs, VPs of Marketing, and Heads of Demand

B2B executives and marketing leaders

SEO and digital marketing leaders working in complex organizations

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Key takeaways

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How high-performing B2B brands are integrating SEO and AI right now

What to prioritize today vs. what to experiment with for future growth

Real case studies with tangible outcomes tied to visibility, traffic, and pipeline

How to measure SEO and AI impact in ways leadership actually understands

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What attendees will walk away with

A clear, actionable framework for using SEO and AI together to drive results today - plus a roadmap for planting the right seeds now to support long-term growth as search continues to evolve.

SEO Metrics That Matter - Measuring What Actually Drives Growth

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How to move beyond vanity metrics and build SEO reporting that proves impact

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About this talk

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This session takes a practical, no-nonsense approach to SEO reporting and measurement. Lindsie breaks down how to map SEO efforts to the full marketing funnel, assign clear goals to content, and select metrics that reflect real progress - not just fluctuating traffic or impressions. Attendees will see how high-performing teams and agencies build reporting that informs decisions, earns trust, and drives consistent results.

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Problem it solves

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Too many SEO programs get stuck reporting surface-level metrics that don’t tell the full story. Teams struggle to explain impact, leaders lose confidence in organic search, and valuable work gets dismissed because success isn’t tied to meaningful outcomes.

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Key outcomes for the audience

Attendees learn how to reframe SEO measurement around intent, funnel stages, and business goals - creating reporting that drives action instead of confusion.

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Who it’s ideal for

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SEO practitioners and technical SEOs

Marketing leaders who manage SEO programs or agencies

In-house teams responsible for reporting organic performance

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Key takeaways

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How to structure SEO reporting around TOFU, MOFU, and BOFU stages

Which metrics matter at each stage of the funnel - and which don’t

How to assign clear goals to content before it’s ever created

Ways to communicate SEO impact to leadership with confidence

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What attendees will walk away with

A repeatable framework for building goal-driven SEO reporting that ties content, intent, and outcomes together - empowering teams to drive real growth and avoid the trap of meaningless metrics.

The SEO Career Path No One Talks About - Growing From Execution to Influence

How SEO professionals evolve from doing the work to shaping strategy, teams, and outcomes

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About this talk

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This session explores the often-unspoken transition many SEO professionals struggle with: moving from execution to influence. Drawing from her experience building and leading SEO teams, Lindsie breaks down what actually changes as careers progress - and why technical excellence alone isn’t enough to advance. The talk blends practical career guidance with leadership insight, helping attendees understand how to grow their impact without losing their SEO edge.

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Problem it solves

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Many SEO professionals hit a ceiling where being “great at SEO” no longer leads to growth, recognition, or influence. Without a clear roadmap, talented practitioners get stuck in execution roles or burn out trying to do everything themselves.

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Key outcomes for the audience

Attendees gain clarity on how SEO careers evolve, what skills matter at each stage, and how to intentionally move from individual contribution to strategic leadership.

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Who it’s ideal for

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SEO practitioners looking to advance their careers

Senior specialists, managers, and team leads

Marketing leaders building or scaling SEO teams

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Key takeaways

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The different stages of an SEO career - and what success looks like at each

How influence, communication, and decision-making shape advancement

Common traps that keep SEO professionals stuck in execution

How to grow impact without becoming disconnected from the work

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What attendees will walk away with

A clearer understanding of their next career chapter - plus practical guidance for expanding influence, earning trust, and becoming a strategic voice within their organization or team.

Lindsie Nelson: Helping Leaders and Teams Win
in Modern Search

Lindsie Nelson

Lindsie Nelson is

An SEO and AI search strategy leader with over 12 years of experience helping organizations navigate complex organic growth.